About Us
Valyd was born out of a genuine passion for wanting to help independent artists grow. After years of being immersed in the music industry and working closely with emerging musicians, it became clear that something was missing. While major-label artists had access to full teams, endless resources, and opportunities, most independent artists were left to figure things out alone.
Having managed independent artists and guided them through their growth, they experienced the challenges up close - everything from building a brand, to finding the right promotional channels, to navigating an industry that often feels closed off to newcomers. Since assisting an artist with securing millions of monthly listeners, grow a loyal fanbase, and even collaborate with household names, the goal has become to spread the knowledge and tools that we have available.
To build the right foundation, our founder also studied directly with leading industry institutions including NYU, Billboard, and Sony Music, gaining valuable insights into the inner workings of the global music business. Combined with a wide network of artists, managers, and brands across the UK and US, this knowledge became the backbone of our mission: to take the strategies and connections usually reserved for industry insiders and make them accessible to the next generation of artists.
At it's heart, Valyd exists because we believe every artist deserves a fair chance. Loyalty should be rewarded, creativity should be nurtured, and independent artists should no longer be shut out of the tools and support that can make their careers take off. Valyd isn’t just another platform - it’s a partner, a guide, and a community, here to stand behind the next generation of artists and help them shine!